External publications

Standards and consumer behaviour of the rising middle class in India

Guarín, Alejandro / Peter Knorringa
External Publications (2014)

in: Keshab Das (ed.), Globalization and standards: isssues and challenges in Indian business (India studies in business and economics), Berlin, Heidelberg: Springer, 23-40

ISBN: 978-8-13221-993-4
Information

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