The energy end user: patron saint of the global ‘Energiewende’
Figueroa, Aurelia (2014)
The Current Column, 24. January 2014
Around this time, New Year’s resolutions begin to fade, challenged by long-standing habits. Whether it was to bike to work, install efficient lighting, or eat less chocolate, present comfort often beats out long-term wellbeing. In economics this is a market failure known as dynamic inconsistencies: While we may know what is best for us in the long run, our desire to stick with the more certain comfort of the status quo often supersedes change.
