The behavioural lens: taking a behavioural vantage point to improve the success of development programmes
Kaplan, Lennart / Sascha Kuhn / Jana Kuhnt (2020)
Briefing Paper 2/2020
An essential prerequisite for successfull policies is supportive behaviour of targeted populations. We present the Theory of Planned Behaviour which helps to systematically understand factors that influence human reactions and may support the design and implementation of development programmes.