How to increase the uptake of development interventions? Considering the Theory of Planned Behaviour
Kaplan, Lennart C. / Jana Kuhnt / Katharina Richert / Sebastian Vollmer (2019)
Discussion Paper 10/2019
Which factors determine the uptake of development interventions? Based on the psychological Theory of Planned Behaviour, this paper identifies personal attitudes, subjective norms, the perceived ease of performing the behaviour and the implementers' identity as crucial determinants.